Steve Jobs Biography Book
Posted on : 14-11-2011 | By : goteverything | In : Uncategorized
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Maybe it’s the recession. I don’t know. There was a time when those most revered in our society, its most respected and benighted members, were those men and Women with a vision. People to whom we all aspired. Martin Luther King, Mahatma Gandhi, The Dalia Lama, Jimi Hendrix, Muhammad Ali, Janis Joplin; all icons, artists and agents of change. Just a generation ago, an idol was a hero, somebody of outstanding artistic talent or superhuman desire for peace and progress (often both). Today, our icons are those with more money in the bank than us. Maybe that’s why the steve jobs biography book leaves me with a funny taste in my mouth.
Like the great tides, the zeitgeist shifts, the heroes of our movies are now far more likely to be un-problematically privileged twenty and thirty-somethings, who occupy glamorous jobs and live lives of uncomplicated wish-fulfilment. Edward Lewis, the male protagonist of 1990’s ‘Pretty Woman’ represented a major shift in the pop culture landscape. From that day forward, we no longer looked to the rich as if they were the top-hat sporting caricatures of an Eisenstein epic or Chaplin pastiche, we no longer saw ‘Old Man Potter’ from Frank Capra’s glorious ‘It’s a Wonderful Life’ as a “warped, frustrated old man” but as an object of aspiration. Ever since Richard Gere’s formerly heartless corporate raider climbed the fire escape of Julia Robert’s prostitute-pauper apartment, we’ve all been reaching out, looking to him to save us, too. Prior to the 1980’s, our heroes were likely to be everyday people who lived simple lives, only ever one (or, in special cases, two) paycheques removed from destitution. In the 1930’s children idolized Superman, protector of the downtrodden. Now, it seems we look up to Ritchie Rich or the steve jobs biography book, a kid with more money than sense.
That’s why I can’t get behind this steve jobs biography book thing. Don’t get me wrong; I’m sorry the bloke died. As CEO of Apple he was responsible for some of the most amazing consumer technology ever developed. I treasure my MAC (and thank whatever passes for God these days that I don’t have to put up with a PC crashing all day) and I adore my iPod that allows me to store almost 60GB of music and play it at any time I choose. Apple products have enriched my daily life and Mr. Jobs was right there guiding them as they did so. My heart goes out, very earnestly, to the man’s friends and family. By all accounts he was a good man and I have no desire to slander him in any way whatsoever. However, I can’t help but notice the outpouring of sentiment towards a man who, though he donated to charity on occasion, was principally concerned with making himself, and his company, very, very rich. Steve Jobs was a restless inventor and a business genius, but Apple products were still made in foreign sweatshops by workers who worked for next to nothing, all while the company soared on Bush administration tax breaks and its executives became obscenely wealthy. All while American workers struggled to find gainful employment.
The steve jobs biography book is a heartfelt and expertly-crafted bildungsroman of the CEO. It offers a tidy insight into Jobs the employer, the businessman and the man. Indeed, there’s a lot to admire about him, and for those of you that do, the steve jobs biography book is at once the definitive story, eulogy and touching celebration of a life spent at the forefront of technological innovation and at very pinnacle of the corporate world. My overall point is this; when you read the steve jobs biography book, ask yourself what it is that you admire about this man. Ask yourself why shows like ‘Dragon’s Den’, ‘X-Factor’ and ‘America’s Next Top Model’ are so enormously popular. Why is it that the attainment of material wealth has overcome that of spiritual enlightenment, artistic endeavour, or advancement of scientific knowledge? Are corporate CEOs the new rock stars? is steve jobs biography book that you absolutely must read.




